Logos, have a habit of ever evolving like fashion trends often changing to match application and meet market sensibilities. A logo or brandmark is quintessential to just about any product or service without such branding, users will be will unable to differentiate between companies, and the market would be unable to reach a high standard and may have no incentive to do so. Brand loyalty is what keeps companies striving to do better, especially new companies green in the market place looking to build a reputation.
It has been thought that a logo should reflect the product in the best way possible as well as being modern enough to reflect the times and belong in an era maintaining the highest relevancy possible.
An effective logo can bring to mind the a specific product or organisation, giving having an un-conscience effect on purchasing habits. Example such as Coca-Cola being displayed on fridges, cafes and corner stores. They pay a lot of money to have their logos shown.
The logo trend has been to simplify them as much as possible as time goes on, whilst keeping their unique features and identity. While reading my first graphic design book Graphic Design That Works which strongly features logos, I read about the evolution of the Shell logo, which as you can see has become simplified to the extent where they no longer even use the word Shell, and the brandmark speaks for itself.
Other examples on companies trying to go this root is the History Channel changing its entire product/company name to “History” to follow suit its brandmark name sake which it simplified years earlier. Group the company and brandmark now are important than ever, and thus is an incite to the importance of logos.
Check out some of the ones we created.